Meet Demi.
From the White House to
the gym floor to $1 million online 

IT'S TIME TO GET TO KNOW THE FACE BEHIND THE “SAVAGE” BRAND

Yo - I'm Demi!

In 2018, I quit my dream job in the White House for a minimum wage fitness gig with one goal on mind: *ACTUALLY* CHANGE LIVES. In the years that followed, I would work 60+ hours a week churning clients in and out of classes and sessions, developing insane burnout patterns that affected my ability to serve my clients (I'm sure you can relate).


Online business mentor, law school drop out, and your strategically SAVAGE partner in all things business + fitness.

I take established trainers + coaches to the next level online – it’s time to go from fit pro to CEO.


I launched Savage Training in 2019 and since then, we've served hundreds of clients and changed hundreds of lives. My success was not a mistake and yours won't be either. 

I’ve packaged up the exact strategies and methods needed to build a 6-figure online coaching business and have helped dozens of trainers leave behind the hamster wheel of in-person training in favor of a life of *actually changing lives* and living with time, location, and financial freedom.

Since 2020 I've helped DOZENS of fit pros like YOU optimize their careers in fitness + build 6-figure coaching businesses, ignited by a similar passion to mine – the passion that catapulted me from my 'dream job' in politics to actually living the dream: a balance of helping others, prioritizing myself, and having time to give to others around me. 

So welcome. Prepare to get un-comfy. Because I'm going to challenge you to take your coaching business to the next level. From fit pro to CEO, it’s a journey you’re on RIGHT NOW. Let’s go on the ride together.

I launched Savage Training in 2019 and since then, we've served hundreds of clients and changed hundreds of lives. My success was not a mistake and yours won't be either. 

I’ve packaged up the exact strategies and methods needed to build a 6-figure online coaching business and have helped dozens of trainers leave behind the hamster wheel of in-person training in favor of a life of *actually changing lives* and living with time, location, and financial freedom.

WHY SAVAGE?

My business is a constant reminder of where I came from, who I got my drive from, and the NAME I want to make for myself.                                         . My grandparents played a huge role in who I am today – Pete and Mary Ann Savage. When I quit my job in the White House, I was really embarrassed that they would be extremely disappointed in me for “giving up” on my dream.

So when I launched my business 1 year later, I confidently named it SAVAGE TRAINING because there was no way I would let my family name down. These are the people who raised me. The people who taught me to be an ethical leader, a tactical executor, and maybe a little *savage* with my approach.

THE NAME IS SAVAGE

ARE YOU READY?

I put the SAVAGE name on my business because this is about something bigger than myself. It’s about leading with the same tenacity as the people who came before me. I can’t wait to show you what it looks like to 

I started just like you with no systems, strategy, or plan – but a WHOLE lot of vision + a mission to impact as many lives as possible. I knew I was not meant to burn myself to the ground on the path to accomplish this goal. I knew there was a better way. And I can’t wait to share this BETTER WAY with you, too.

YES I AM

BECOME SAVAGE.

I put the SAVAGE name on my business because this is about something bigger than myself. It’s about leading with the same tenacity as the people who came before me. I can’t wait to show you what it looks like to BECOME SAVAGE.

I started just like you with no systems, strategy, or plan – but a WHOLE lot of vision + a mission to impact as many lives as possible. I knew I was not meant to burn myself to the ground on the path to accomplish this goal. I knew there was a better way. And I can’t wait to share this BETTER WAY with you, too.

i mean, this could be you too.

This is what SAVAGE looks like…

what we offer

BECOMING SAVAGE COACHING ACADEMY

Your starting line for building the foundations of a 6-figure coaching business

1:1 PRIVATE MENTORSHIP

year-long container for established online CEOs who are ready to build + run their biz at scale [invitation only]

what we offer

BECOMING SAVAGE COACHING ACADEMY

Your starting line for building the foundations of a 6-figure coaching business

1:1 PRIVATE MENTORSHIP

year-long container for established online CEOs who are ready to build + run their biz at scale [invitation only]

SOME FREE RESOURCES FOR YOU

Get Free Coaching To Your First 10 Clients Online

Build your sold-out hybrid coaching offer guide

Join the Becoming Savage: The FB Community